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The name and return address of the authorized nonprofit organization must be either on the outside of the mailpiece or in a prominent location on the material being mailed.Pseudonyms or bogus names of persons or organizations may not be used.Conversely, an organization is not considered educational if its principal function is the mere presentation of unsupported opinion.
Examples include those that are organized to relieve the poor, distressed, or underprivileged; to advance religion, education, or science; to erect or maintain public buildings, monuments, or works; to lessen the burdens of government; or to promote social welfare for any of the above purposes or to lessen neighborhood tensions, eliminate prejudice and discrimination, defend human and civil rights secured by law, or combat community deterioration and juvenile delinquency.
An application on Form 3624,, must be filed by an organization prior to being authorized to mail at Nonprofit Standard Mail prices.
The applicant must indicate on Form 3624 the qualifying category of organization under which it seeks authorization. Authorization to mail at Nonprofit Standard Mail prices does not relieve the mailer‘s obligation to obtain mailing permits and pay the required fees for mailing at presorted prices.
If the piece bears any name and return address, it must be that of the authorized nonprofit organization.
A well-recognized alternative designation (e.g., “The March of Dimes”) or abbreviation (e.g., “AFL-CIO”) may be used rather than the full organization name.
The material mailed must meet these standards: Announcements for premiums received as a result of a contribution or payment of membership dues are not considered advertisements if the membership dues or requested contribution is more than 4 times the cost of the premium item(s) offered and more than 2 times the represented value in the mailpiece, if any, of the premium item(s) offered.