Roiworld not updating
The team had to balance maintaining the exclusivity of Jenny Packham’s namesake and credibility within the U. bridal market while making a splash with media in spite of the crowded Bridal Market Week scene.
Idea: Coyne developed a tight media strategy in a niche market that kicked off with a stage setting story in WWD, the leading fashion industry publication, to break the news and get consumer media excited about the collaboration.
r.config.logged) if (r.config.feature_double_sidebar) data.properties.adblock = r.Adblock Level(); data.properties.frame_id = frame_id; var page Type; if (/^(\/(hot|new|rising|controversial|top))? $/.test(location.pathname)) else if (/^\/r\/[^\/] (\/(hot|new|rising|controversial|top))? $ad.length) $ad.get(0).append Child(iframe); if ($ad.height() === 0
Attendees enjoyed passed hors d'oeuvres and prosecco while getting a first look at the collection, with three models rotating dresses throughout the evening.Our strategic skill set allows our team to play a pivotal role in branding, development and management of marketing initiatives.Working with both industry leaders and challenger brands, we employ an integrated approach that engages core audiences and generates consumer buzz and awareness.Impact: Through strategic planning and smart, targeted outreach, Coyne was able to garner meaningful coverage leading up to the launch of the collection.The ‘fewer, bigger, better’ approach of securing rich stories in the most impactful outlets helped capture the essence of the collaboration while also maintaining Jenny Packham’s credibility in the bridal space, which pleased the Jenny Packham team as well as the David’s Bridal marketing team.
The Steal the Deal Sweepstakes was highlighted in websites such as and Examiner.com, resulting in outstanding entry for the contest and engagement for the brand.