Who invented online dating does updating apps use data
That changed in 1997 when, in spite of his “strenuous objections,” Match’s investors sold the startup for million to Cendant, a Connecticut consumer-services company.The next year, Cendant sold the company to IAC/Inter Active Corp, then still operating under the name Ticketmaster, for million.It is not a truth universally acknowledged, but a single man in possession of no fortune may still be in want of a wife.At least that was the case for Gary Kremen, the founder of the online dating service Match consistently comes in among the top five based on traffic.Kremen says the “relentless” work ethic at Match helped distinguish his site from the first flock of online dating services.Today, smart phones are Match’s fastest-growing channel, according to Match CEO Greg Blatt.“We’re trying to be wherever our users are,” whether in the waiting room at a doctor’s office or in line at the grocery store, he says.
“With investors, we were under a huge amount of pressure to [grow the company],” he says.
In the early days, Kremen worked out of a cramped, one-bedroom apartment that he shared with two roommates.
Often while still in his pajamas, he sat glued to his Sun workstation, designing Match’s Web site and developing marketing strategies.
Indeed, Match has ushered in an era in which one in five relationships and one in six marriages are between people who met through an online dating site.
Searching for potential partners on the Internet has become so commonplace that, according to one study by the Pew Internet and American Life Project, roughly 74 percent of the 10 million Web users who are single and looking for a partner have turned to the Internet to find someone.
It was the early ’90s, and the then-30-something Chicago native and Stanford Business School graduate could barely afford the $300 in rent for his San Francisco apartment. In fact, he says he was trying to marry “the best woman in the world.” In his quest for a wife (and, perhaps, a small fortune), Kremen practically invented online dating.